Review: The Second Biscuit from an Unsuccessful Biscuit Line

Pictured: Shackleton’s technically unsuccessful biscuit, not technically relevant to this review

What’s being tested?

The consumption of a second biscuit from a packet of ultimately unsuccessful snack biscuits.

What we found


We found that the majority of our conclusions regarding the fate of a line of biscuits or snacks are ultimately formed on the successful consumption of the initial biscuit, with any judgements made on additional eatings being largely in support of our initial outcomes. As such, eating a second biscuit from what we would believe to be a doomed biscuit line is largely done for reasons different from the eating of the first.

For example, despite the feeling that the biscuit line being experienced had failed, we felt that it was still worth reviewing said line for as long as was possible, so as to learn from the mistakes made by its architects and bakers. Understanding the missteps of an unsuccessful endeavour better prepares us for the thinking behind future biscuit lines.

Our testers also felt that an initial tasting may not be enough to yield any specific nuance in the biscuit bake, and as such further eats were essential.  With a biscuit line’s ultimate success, again, very much determined by the tasters response to the initial biscuit, the resolution to press on with additional biscuits could insinuate ‘character’ on the part of said taster.

Finally, we felt that, in times as austere as these, dispensing with a packet of biscuits after eating only one biscuit from said packet was an option open to no one. This necessity, coupled with what could be seen as an obligation to pay final respects to a noble-if-ultimately-unsuccessful endeavour, meant that the consumption of the second biscuit was inevitable.


We found that there may be circumstances where an individual may be forced to eat a packet of biscuits from an unsuccessful biscuit line because of adverse personal circumstances, like being trapped in a collapsed extension or having been unable to rouse sufficient enthusiasm to affect grocery shopping, for example. In such situations, while the second biscuit could very well double as a positive ‘moment of clarity’ of sorts,  the immediate physical reality of the taster’s situation remains profoundly negative.

Our testers also felt that, in a small number of situations, a second biscuit could be indicative of an individual’s failure to appreciate the certain demise of the biscuit bake being enjoyed. The implicit forming of an attachment to said doomed bake through the continuation of its consumption was not only tragic and regrettable in and of itself, but also suggested a tendency to form similarly tragically fated associations in the future, like choosing the wrong energy supplier or family-in-law.


On balance, we found that, with informed eating, the continuation of the consumption of what would almost certainly come to be an unsuccessful biscuit line was, despite its hazards, an ultimately important act. As is so often the case, many of the problems we experience in the here and now could so easily have been avoided with a proper understanding of the mistakes of the past. The field of biscuitary is no exception. The admission that one has ‘chosen the wrong biscuits’ is a difficult one to make, but we found that the benefits of doing so are not insignificant.


Review: The Discontinued Digital Television Channels Housed in a Previously Disused Digital Television Receiver

pictured : a digital reciever, entangled by the conflicting digital memories of your heart

What’s On Test: The consequences of re-installing an old digital TV receiver and finding the listings and channel information for several discontinued television stations still housed within the receiver’s internal electronic memory.

What we found:

Pros:  Our testers agreed that finding the digital listings for now defunct or rebranded television stations like abc1 and UKTVHistory compromised an effective nostalgic experience, as many of these former channels conjur misplaced yet evocative memories. We felt that this was important, as gettin’ wistful about old digital TV stations still comprised a valid emotive experience, and helps avoid the overuse of more legitimate memories, like time spent with an old friend or the melancholy experienced upon hearing of the death of an important horse in a road accident.

The rediscovery of old channels was also found to be of some value in terms of being able to appreciate just how far ‘free’ digital television has come since its inception. While stations like ftn (which pioneered the broadcast of repeats of ‘Takeshi’s Castle’ several times a day) laid the groundwork for broadcasting habits to come, comparing them to modern broadcast stations like Challenge, PickTV and Dave+1 shows just how much progress has been made in terms of modern digital entertainment.

Finally, we felt a satisfying dichotomy in rediscovering the familiar forms of the digital receiver and on-screen menus, in that they also felt new and unusual when experiencing them in contexts outwith the one or ones in which they were originally encountered. This not only made the second installation of the digital receiver refreshing yet comfortably familiar, but also gave us impetus to recontextualise other potentially withered elements of our lives – marriages, telephone contracts, people we’ve either consciously or subconsciously chosen to reject – if only for the novelty of seeing where that gets us, exactly.

Cons:  We found that instinctually remembering how to navigate an on-screen menu system from 7 or 8 years ago mildly unsettling, as it suggested that in the space of those 7 or 8 years we had not found any information worthy of supplanting such a simple instinct.  In addition to this, the rediscovery of evocative imagery from our pasts (the UKTVHistory logo, for example) at times became an unwanted reminder of how much progress, or lack of progress, had been made since we last experienced them. It was an extra discomfort to realise that several defunct digital stations had simply been rebranded at some point, suggesting that those stations had perhaps ‘moved on’ more than we had ourselves.

 Verdict: On balance, we found that, while rediscovering the familiar forms and ergonomics of an old piece of technology could initially evoke strong, positive emotive memories, many of the memories more loosely associated with the technology (i.e. how much younger you were when you first used it, how you never thought you’d be so excited to see a digital receiver) were not worth rekindling. Some of our testers even found a cruel association between the digital box and its saviour, suggesting that the idea that something was once new, interesting and had a lot to offer could be applied to the receiver as well as the nostalgic individual. Additionally, rescanning the box doesn’t necessarily get rid of the old channels, meaning you basically get two sets of channels to wade through, and the batteries in the remote have probably leaked, making the whole endeavour a bloody waste of time.

Review: Brewster Bear

pictured: the bear mascot, minus his t-shirt, enjoying a pie

What’s on Test: The merits of making a feral bear in a t-shirt the figurehead and CE of your pub and restaurant chain.

What we found:

Pros: We felt that, while it may not necessarily have good business instincts, the hunting and paternal instincts of the brown Kodiak are some of the finest in the animal kingdom. With the Brewster chain’s emphasis on family dining predominant at the time of Brewster Bear’s tenure as mascot and chief executive of the company, such instincts sit at the core of the brand. Brewster will also observe the annual hibernation period experienced by his bear brethren, which lasts approximately a third of a year, making it significantly less lengthy than the hibernation period experienced by most other CE’s.

Our testers also recognised that, by doubling up on mascot and CE roles, Brewster represents good value for money. He will not require a company car, and his preference of residing in the woods and eating people who stray into that woodland means he is unlikely to cost much in lodgings and expenses on business trips. The bear, being a bear, will also be less likely to let you down, compared to leading human industry mascots, such as Michael Winner and The Hamburgler.

Cons:  We found that Brewster Bear does not wear trousers, which poses several problems, not least in terms of workplace appropriateness. While he is unlikely to ever be involved in any sexual harassment suit (preferring as he does to eat human women rather than mate with them), the disregard he shows for a formalised office dress code may serve to undermine discipline and the respect needed for any management structure to be effective.

Our testers also felt that Brewster would be unable to fullfill many of his duties as mascot, most notably his obligation to appear at children’s parties, as bears have no patience for the chuckling and chatting of human children. Brewster would also have to be kept in the dark as to the existence of the Brewster Bear Ice Cream Factory, as coming into contact with the dessert machine would see him literally eat into company profits, and also most likely kill him.

Finally, many of our testers were disappointed that the advent of Brewster as figurehead would inevitably mean the decommissioning of the Charlie Calk entertainment property as the children’s menu ambassador, largely as it would make the hazy, absurd sounding memories of the television show even more difficult to prove and, as such, deleterious to ones confidence in one’s own memory.

 Verdict: While, at time of writing, Brewster Bear is no longer figurehead of the Brewsters pub empire, we felt that the lessons learnt from his tenure are still relevant. Leaving a bear in charge of the financial runnings of a corporation may be represent sound business logic (as bears are rarely personally motivated by personal greed or the desire for individual financial stability), but his well publicised dalliances into his own kitchens were ruinous, and his hatred of duck and failure to control his debilitating honey urges brought shame on the franchise. However, the bear himself remains at large, and if you can keep him out of the limelight, he may well be a sound investment, provided you remain felxible with regards to underwear and are not Centreparks.

Review: A Fight in the Street

pictured: the man, centre, would 'pallette swap' at a later date


What’s being tested?  Bearing witness to an impromptu urban duel between two or more combatants, itself played out in a random urban environment.

What we found

Pros:  Our testers found that, while most forms of violence are largely tasteless and regrettable, happening upon the physical expression of personal dissatisfaction or frustration between two or more individuals in any public arena now constitutes a rare thing, what with a ubiquitous police presence and rapid response times being the norm in most cities and towns in the United Kingdom. As such, a fight in the street can be enjoyed for its rarity value, if nothing else. However, we also found that, if the individual does enjoy observing ‘real’ violence in the wild, watching a fight in the street allows him or her to mask this terrible persuasion by allowing said individual access to the moral high ground. Street duels offer an easy solution to the younger generation, who may not have resolved an effective way of expressing or empowering themselves in what can sometimes seem an unfair world. Standing some distance from the epicentre of the scuffle and voicing such an opinion was found to be a successful way of crassly entertaining oneself while still appearing to be ‘a good sort’.

We also found that observing a street fight effectively dispelled one’s misconceptions regarding the actual process of street fighting, and the romanticisation of the forms and techniques involved. Combos and special moves are rarely evidenced, with hair pulling, shouting and shin-kicking a more common occurrence. Shouting in particular represents the bulk of the interaction between pavement combatants, and our testers observed that many kinds of inventive, if ultimately nonsensical uses of the English language could be enjoyed on such an occasion.  That said, unexpected street battles are often the place to see the newest street moves, as they often feed off of the white heat of curbside improvisation. The Guernsey Scrimp and the Power Nan both debuted in unexpected fights last year, and have enjoyed considerable press since.

 Cons:  We found that, due to the unpredictable scheduling of spontaneous street fights, it was very difficult to plan effectively for one, and almost impossible to pre-book. As such, it was easy to waste an enormous amount of time just trying to see two people beat one another up in an unprofessional and unscripted way. We also found that the fights themselves are very rarely evenly matched, with, in most cases, one duelist being irrational, angry and thwarted by life, with the other bewildered and physically powerless in the face of unexpected circumstances. As such, most fights on the streets are relatively short affairs. While many individuals may prefer this (one of our testers likened it to a pugilistic form of Haiku), others may be disappointed by the brevity of the rare urban novelty on show. Well choreographed gang fights are also something of a rarity these days.

 Verdict: On balance, our testers concluded that, while spontaneous fighting in the streets may be a somewhat unsettling thing to witness, that same feeling of unsettlement is exactly why such experiences are so important. We found that unchecked aggression in an otherwise civil environment acts almost as a form of social punctum, and helps us appreciate how intricate and delicate the fabric of our civil moral code, upheld almost instinctually by the vast majority of us, really is. One of our testers also noted that watching people fight in the street makes you feel better about yourself because, as bad as it gets, you’ll never end up just fighting someone in the street. This may be true, though we could not entirely guarantee that we would never fight anyone in streets at some point in time in the future, if we haven’t already fought someone in the streets already.

Review: The Specific Melancholy of an Old Woman’s Bring and Buy Stall

pictured: a vicious cycle of senior citizens stocking up on bric-a-brac, bought from other senior citizens

What’s being tested?

The terrible aura of sadness and isolation created by the bring and buy stalls  -usually consisting of worn vhs tapes, carriage clocks and mail-away ceramic Tetley teabag mascots, among other things – of lady pensioners between the ages of 72 and 89, and the effects and practical applications of that sadness.

What we found


The melancholy created by the assembled unwanted items is powerful, but not inescapable. Refusing to acknowledge the seller unless purchasing (as per the usual car-boot or bring-and-buy browsing protocol) will only exacerbate the reach and potency of the sadness, as many older women simply sell for the social element involved. A nice chat about the weather and a big smile is very often preferable to a purchase in the opinion of the aged stallswom’n, and our testers found that doing that warbly whistle that old men do also helps. Being thought of as a nice young man or woman is more often than not the reward for such civility, which we found to be fantastic value, given that the unspeakable things this world often forces us to do in the name of survival often serve to distance us from the individuals we had wished we would become.

In fact, we found that buying from the Old Woman’s stall was a great way of helping her ease her own personal melancholy, as it allowed her to offload many of the relics from relationships she may have once enjoyed with, say, children, or other loved ones who no longer attempt to keep in touch. In that sense, you may be able to pick up a bargain on account of her lonliness, especially if you’re shopping for audio cassettes or worn Babysitter’s Club paperbacks.

Finally, we found that being aware of the melancholy was largely a good sign, as it reaffirmed the idea that you were not, on some level at least, a monster. We also found that this specific melancholy was largely preferable to the melancholy experienced when looking into a derelict side street shop with 1970’s fittings, at sunset on a Tuesday teatime, or the melancholy of the same high school anecdotes of a man who never enjoyed high school, ten years later.

 Cons:  We found that the specific melancholy experienced wasn’t, in itself, particularly lucrative. Unlike other famous melancholies, the melancholy of the Old Woman’s Bring and Buy stall could not, despite our best efforts, be effectively captured in an arty-but-sellable black and white photograph, or a consolatory ditty in a cheap greetings card celebrating an illness or a death.  Further to that, a few of our testers even felt that the awareness of the melancholy was not proof of sensitivity or compassion but rather a simple propensity to feeling uselessly sad about trivial things.

Our testers also found that the same powerful melancholy produced by the Old Woman’s assembled objects could be generated by objects in the individual’s possession, especially after the Bring-and-Buy experience. Poorly carved holiday nick-nacks bought by relatives that the individual cannot throw away or sell are significant examples of this, as they represent an intent to amuse on the part of the relative, and the slightly ham-fisted but endearing result of that intent, despite the object itself being a total eyesore.


On balance, we found that while the melancholy created by an elderly woman’s bric-a-brac stall had some interesting potential, it was something that was ultimately worth avoiding. Unfortunately, our testers posited that this was largely easier said than done, given that old woman desperate for cash now only have to create ebay profiles or appear on cheap daytime television programmes to be able to sell their depressing junk. Even in their traditional environment of the car boot sale, old lady car boots are very often undetectable right up until the point when you happen upon them, given that the old ladies generally drive small cars, and are also small themselves. Our recommendation is that you avoid church halls on a Saturday morning at all costs, and also attempt to cheer up a bit.

Review: Selling/Giving Away Books etc

pictured: approximate value - £11.71

What’s being tested?

The act of earmarking books, CDS, DVDs, video games, toys and other things for resell or donation, with the goals of optimising the seller’s fiscal bearings, freeing up previously occupied living space, and redistributing articles of culture back into society.

What we found

Pros:  We found that selling books, CDs etc was a great way of increasing not only your personal income (albeit by a very small degree), but also your own sense of cultural philanthropy, especially if you donate your former belongings. Our testers also suggested that selling or donating books etc was a fun way of ‘sticking it to the man’ i.e. the bloated music and publishing sectors, and that, if enough people sold or donated the same product, then that would send a clear physical warning to any other potential purchasers of that product about the quality of their prospective buy.

We also found that having a clear-out of old books etc. emboldens the individual with a sense of new beginnings, and that ejecting ‘old culture’ from his or her life feels like positive progress, even when the individual is, in reality, really just selling old books (etc). It was suggested that jettisoning ‘old culture’ was a good way of creating room for ‘new culture’, both in the individuals living space and in their head (though our testers warned that the combination of the new found space and money may lead to the individual simply trying to fill that space with rusted American diner paraphernalia or ‘cast-offable’ statuettes of Japanese cartoon characters) .

Cons:  Our testers found that the kind of books etc sold or donated second hand were, relatively speaking, rarely of any actual cultural worth, as most individuals primarily intended on ridding their houses of all the old inkjet printers, hardback copies of “A Beginner’s First Filmless Digital Camera” and Dilbert’s Desktop Games CD-roms that still occupied so much space. Said items were also found to have remarkable staying power, returning from car boot sales, multiple online auction listings and anonymous early morning charity drops with a grim and yet strangely touching tenacity. In fact, we noted that it was often very difficult to sell or donate anything, as a result of a residual emotional attachment the individual was found to have with each and every object they intended to ‘pass on’ (especially if the earmarking process was conducted over a longer period of time). We found that every item that we attempted to sell or donate had a memory or memories attached to them – memories, crucially, that were only ever re-remembered when a proper consideration of each item was conducted. As selling or donating these items would mean losing the ‘bridging’ element between the prospective seller and his or her otherwise forgotten past, giving up old inkjet printers and Dilbert’s Desktop Games becomes an intimidating prospect. A pile of such items, then, constitutes an unprecedented assault on the individual’s emotional and sentimental fortitude.

Additionally, we found that the process of selling or donating cultural belongings was extremely susceptible to outside criticism and snobbery, though most of that was subsequently found to be largely hypocritical. For example, it was observed that if the individual attempted to sell or give books, the outside perception was that the individual had no time for, or couldn’t handle, books. If the individual attempted to sell or give other things, with books absent from that roster, then the outside perception was often that the individual had never had any interest in books in the first place, or had never tried books, and as such had none to sell on. This criticism was found to be generally  unfair. Another noted criticism, however, was that a large surplus of donatables was a reflection of repeatedly poor value judgements and a sign that the individual was either lacking in some area of their life (with a habit of attempting to fill that void with ill-considered knee-jerk physical purchases), or that they simply had no idea how to cope with money, and by extension modern life. This criticism was found to be largely accurate.


We found that, in selling or donating books etc, it was easy to feel like less of an individual as a result of jettisoning so much culture, and that feelings of guilt at trading in precious words (and memory bridges) for easy coin were fairly predominant. On balance, though, our testers felt that the vacuum left by ‘old culture’ was an important one, as it left us the free space to become new individuals, informed and emboldened by the literary (and other entertainment) mistakes of the past. They stipulated that it almost wasn’t worth it, though, as the money you get for selling books etc. on the internet is next to nothing.

Review: The 3rd Time in the Same Shop in 3 Days

Pictured: A large shop comprising of smaller shops that may have been 'bothered' by individuals on more than one occassion over a small space of time

What’s being tested?

The social and psychological ramifications of visiting the same retail outlet for the 3rd time in as many days.

What we found


We found that visiting the same shop over the time-period on test could help instil a sense of belonging or community, in the individual and individuals the individual encounters while revisiting the said store. It was recognised that if upon the 3rd visit the individual had not yet been politely asked to leave or forcibly ejected, then that individual was still ‘wanted’ on some level. Frequenting the same local shop was also found to be a largely positive practice, as it could be interpreted as the individual supporting local business and, as such, contributing to the triumph of our shared humanity over our instinctual inclination towards personal gain and prosperity.

Our testers also found that, even on the 3rd visit in a relatively short space of time, it was still possible for the individual to form the limited-but-cordial relationship that qualifies as the optimum bond between civilians and shopsm’n. Screensaver conversation staples like “We should really stop meeting like this!” and “How’s things?” were still observed to be welcomed, if not actively solicited, by most store staff, (most businesses train their employees to write off up to 4 days non-conversation as ‘shyness’). Alternatively, a casual-but-knowing nod from the individual was found to create the impression of a likeable shoplifter in the minds of most shop staff, which many may like to adopt in lieu of actual personality or confidence, and may also come in handy if the individual is a genuine accredited shoplifter.

In some cases it was even observed that individuals who visited the same outlet on 3 or more occasions over 3 days really just didn’t care what anyone else thought of them or their routine, which in itself was deemed largely positive. It was concluded that these individuals realised, or even didn’t realise that they realised, the inevitability that their actions were not as closely scrutinised as they might be tempted to feel they are, because most people are generally engaged in other more important or interesting pursuits.


Our testers felt that individuals who had entered the same shop or store 3 times in 3 days may have been actively seeking to create a sense of belonging or community in that store (as opposed to simply inadvertently finding themselves with that sense, over time), and as such should re-examine their relationships and priorities. We also found that an individual who visits the same outlet regularly will have most likely absorbed the general aesthetic of that outlet into their subconscious visual palette, and will therefore gain a great deal of satisfaction from noticing minute changes, like a new copy of The Rural Advantage or the removal of a promotional sticker from the inside of a chilled drinks cabinet. This heightened awareness was seen to be a largely negative thing, and it also created the additional possibility of the individual being shocked into coma by something large and unexpected, like a visit to a new place, or unexpected human kindness.

We also found that individuals who have visited the same shop 3 times in 3 days will begin noticing other such individuals, and may feel an obligation to communicate with those individuals on some level (with furtive nervous glancing being the most likely method). This has been known to lead to large pockets of individuals who have visited the same shop 3 times in three days nervously glancing at each other, in that shop, out of a sense of obligation. These build-ups can be a severe problem for businesses, as they block important aisle space and marketing vistas.

Finally, it was observed that most shop staff are generally totally bored most of the time, and, even over a shorter visitation period (two days, for example), will recognise the frequency of the individuals visits. These same bored shop staff will, in most cases, attribute the individual with an insulting nickname based on the nature and pattern observed in the individuals ‘schedule’, and while this nickname will remain secret, the knowledge that it exists has been enough to stop some individuals visiting the previously well-frequented store for at least a week.


We found that, while sources of genuine comfort in the midst of such uncertain times are few and far between, relying on a routine that involves simply frequenting the same shop, on numerous occasions over a relatively limited period, could result in the individual being labelled a nuisance, especially if the shop frequented happens to be a bra shop, or a shop that generally sells items of a private nature to members of the opposite sex. Adapting the routine to engender a positive outcome is a preferable alternative – getting into the habit of taking regular exercise or worrying violent countryside pests (i.e. badgers) are popular substitutes. Our testers were keen to point out, though, that spending half an hour every other day in WH Smith just reading the magazines and not paying for them is totally ok.